The Health Information Traceability (HIT) Foundation offers a blockchain-based online marketplace for personal health data that allows users and patients to trace data usage and participate in its monetization. The individual/patient is the one granting access to his data in the distributed file system under a smart contract that determines the conditions of the data usage by information seekers such as market researchers, academic institutions or hospitals. HIT Foundation is the first ecosystem that allows everybody to get rewarded for sharing health information digitally instead of paying others to process or store it. The HIT token is used as an incentive and aligns the motivation of all network participants. At the same time, blockchain technology allows to maintain the privacy of the individual/patient. The distributed system supports the global execution of new or existing business cases for information seekers on top of the HIT platform without the need for intermediaries.